Hi! I’m Gulmar Shah, a highly skilled and experienced Search Engine Optimization (SEO) expert and an Internet Gulmar ShahMarketing Strategist, based in Karachi, Pakistan. I’ve been in this industry for quite some time now and have helped various small businesses and independent clients rank high on Google, Yahoo and MSN with the use of ethical white-hat SEO techniques that I have perfected over time through real experience. I have also provided in-house training to marketers, webmasters and web developers. I hold a Bachelor degree in Computer Science . The purpose of this website is twofold. First, if you are looking for a professional SEO expert and a search engine marketing consultant to help you create stronger online presence, you can learn about the various SEO services I offer including market research, search engine optimization (SEO), online reputation management, internet marketing, content development/optimization and Web analytics. There is a lot involved in attaining solid and lasting success on the internet and through advanced SEM and SEO techniques, I help my clients achieve the results they want. Second, if you are just looking for information about SEO and Internet marketing from an SEO expert and are curious about how it all works, you will find lots of SEO resources, articles, and links that can provide you with the latest information in this field. So, enjoy your visit, and come back often.
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With the number of Search Engine Optimization strategies around, sometimes it can be very difficult to decide on the most effective and the most appropriate. When people think of SEO, they usually think of getting a high ranking in search engines. Little do they know that there is more to SEO than just getting a high site ranking. More than anything else, Search Engine Optimization is increasing the amount of organic traffic that comes to your site.

There are many ways of increasing traffic to a particular web site. Sadly, some of these strategies do not work for everyone. As such, in order to ensure an increase in sales conversion and high quality traffic, you should carefully examine each of these strategies and find out which one would work for you.

To be able to challenge the top ranked spot, you need to implement heavy SEO tactics which actually take a lot of time. Moreover, you also need to optimize your target page and your domain as well. More than anything else, you also need to spend hours building links and approaching high profile web sites for links. Now, this is truly a great amount of work, isn’t it? However, for your web site, you would surely go through all the trouble just to be able to make it to the top rank.

Long tail keywords have been popularly used by SEO’s and webmasters for generating high traffic. This is so because long tail keywords function better outside marketing by using fan pages, groups, and event pages. Furthermore, these types of keywords get extra visitors within the long run provided that you can rank a lot more readily for them. As such, long tail keywords are used if your site wants to refine key phrases on the internet page, and when a searcher is looking for something in particular.

These are needed in optimizing your web site because just like the usual keywords, these are used in establishing what is on your web page and what the publisher likes to be found under in search engines. In other words, these play a vital role in increasing search engine ranking. While search volume will probably be much higher for the typical and more common keywords, the searches for lengthy tail variations will definitely add up over time. When this happens, you can see the difference within your statistics.

It is very important that you choose the appropriate key words because these will basically bring you high visitors from targeted buyers. Long tail keywords will definitely trim down the searches to more specific topics which could actually increase page ranking. You just need to make sure though that you pick out appropriate key phrases otherwise you will just end up with a great deal of worthless traffic from people who actually have no interest in your product at all. Picking out excellent long tail keywords will acquire a lot more targeted visitors to your web site.

Here are ten top tips which are obvious but left out for SEO (search engine optimization) to boost your website/blog ranking on search engines. These SEO tips provided should help any website improve their ranking significantly.

 

Social Bookmarking

 

It is very important that you allow your visitors to social bookmark your website or the page that they are on. For example, at the top of each page and post can have a Facebook ‘Like’ button, and below each post have another Facebook, Google Buzz and Twitter share button. When your visitor social bookmarks your website/blog, this helps create important links that search engines value.

 

Using Bold

 

It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that pageMetakeyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.

 

Anchor Text

 

It is best to have different anchor text for your inbound links to your website pages. Having the same anchor text will make it look like automation on some search engines, for example Google frowns upon having the same anchor text. Use anchor texts which best describe your website and make it short and snappy, straight to the point. You can use your website URL sometimes as anchor text, your website or company name. For example, some of the anchor texts can say ‘Top Ten List’, ‘Best SEO Tips’ and many others etc.

 

Title for Links

 

When you use links you can add titles to those links. Not only does this help the visually impaired but it is read by some search engines and stored as their relevancy for a page.

 

Site Map

 

Every website requires a site map even if it is big or small (contains 5 pages). The site map should be linked to from each page within your website as this helps the search engine to find all the pages within your website. It is best to link the site map at the footer of each page within your website.

 

Building Backlinks

 

Building backlinks for your website is necessary. Backlinks are links on other websites that link to your website and building them can be done via link exchanging or buying links on others websites. You can have backlinks on any websites, however it’s best to have backlinks on websites that relate to your website. Further, try to get links back to your website from sites within your niche that have a high PR (Google Page Rank).

 

Deep Linking

 

When building backlinks make sure that the links are linked to as many pages as possible. Don’t just build links which are linking back to your home page the reason is this will tell search engines that you have a shallow website with little value and less content. Further, it may tell search engines that the links were generated by automation. Having backlinks to many pages of your website will tell search engines that you have valuable content which is worthwhile for the visitor thus helping you to rank higher on search engines.

 

Use of H1 Tags

 

When yourMETAtitle for example states “Top Ten Internet Entrepreneurs” make sure that the heading of the post also states “Top Ten Internet Entrepreneurs” and wrap the heading with H1 tag. This will help search engines recognise the page via theMETAtitle and the heading and will also rank your page higher for those keywords in the title.

 

Article Exchanging

 

You have heard link exchanging, well article exchanging is similar to link exchanging but are more useful. You can publish someone else’s article on your website/blog i.e. writing a new post about ‘Top Ten Ways To Make Money Online’ and including partial parts of someone else’s article in ” ” and linking back to their article via a link on your post. They then do the same and link back to your article i.e. about ‘Top Ten Tips about SEO’.

 

Get Listed on Directories

 

If you’re a business then countries such asUKandCanadaprovide business directories which you can submit your business information and get listed. Other ways to get listed is Google Maps. You can list your business address and website on Google Maps. If you own a Blog, then you can get your blog listed on Technorati which has the biggest blog directory. Get verified by Technorati, and they will syndicate each new post you put on your blog. This will get you good exposer to targeted audience, build backlinks and increase visitors.

 

Gulmar Shah

Just like anything else when it comes to SEO you want the very best, so should you accept any consultant who is giving SEO servicing or should you search for an expert? An SEO expert is someone who can not only provide suggestions but also increase traffic to your website significantly. This rule can be applied to any industry but it is extremely applicable when it comes to the field of SEO consultants.

If you want to comprehend it you need to be able to tell the two of them apart from each other. Once you can do this then you will be able to quickly decide and utilize the business of a SEO specialist to get you ranked high in the major search engines, that is the intention here.

The SEO consultant

A lot of the time, the SEO consultant is a person which definitely knows a lot about search engine optimization and internet sites, yet doesn’t have a track record of attaining top rankings in the big search engines in order to back up what they say they know. Many times these are the people who deliver other web or internet value and started providing SEO as an additional service.

A search engine optimization specialist can probably solve every question you have, yet will not be able to deliver your site with a high ranking when it comes to search terms that are competitive. In addition to experience, one needs extra qualities to achieve a high rating in the major search engines. Here’s where there is a major difference when it comes to someone who is an expert. A professional can use his skill to make your site rank well with keywords that are competitive.

Finding an SEO Expert

Now which we’ve explained what qualifies someone as an expert, the next question is how you, the average person, go about identifying such an expert. Here are a few suggestions.

You’ll have your best chance of finding just the right SEO expert by insisting on a company that will offer both results that can be assessed, and also offers a guarantee on their work. Getting your website to come up on the first page of search engines is one of the most effective things you can do to grow your business. An SEO expert must possess the expertise and first hand knowledge for reaching your concern and must be in position to guarantee the same.

Narrow your search to specialists who have experience in your location. So if you live in Australia then you want a SEO expert australia provider to handle your wants. Simply because they have a feel for the country and know what will appeal to the people. If you’ve got a Melbourne firm, in order to obtain the greatest melbourne SEO with a successful SEO pro, ensure which he or she can show you a portfolio.

If we stuck with our Australian example, you know that what you want is a SEO firm that will know what will be satisfactory in the Australian market and what most search engines will find to their liking.As mentioned earlier, no SEO expert, whether from Australia or anywhere else in the world, is restricted to working within the bounds of his own country.It makes sense however, that if you want to target the australian market then you want to depend on SEO expert australian know-how to ensure which you have the right SEO expert.

one of my friends Hikmat Shah, who is a senior SEO expert, say “I truly believe that Gulmar has become one of the leading SEO in Karachi.” Hikmat shah  himself has a vast experience in SEO and SEM

SEO Experience is difficult to gain. And here’s why – there are no formal schools and certifications in the industry. There are no colleges. There are no universities. There is no formal qualification you get after 12 months study or evening classes – it’s a wild west in the SEO field.

It’s mainly due to the emerging technology – and how there are no real ‘cast iron’ rules with SEO. Google isn’t going to publish the formal rules so you can rank top of the search engines, and so, its hard to draft a formal ‘test’ or list of rules you must follow. One things for sure, SEO Experience comes down to one thing – testing.

That’s right, to gain the knowledge and to rank in search engines like Google, Yahoo and Bing – you need to test and experiment. And I don’t mean on your clients websites and charging them for the privilege. You need to setup your own websites – register domain names, source hosting, write content and see what works and what doesn’t.

That’s the sure fire way to gain vital SEO Experience. Only then will you be ready to embark on charging people for your service, once you know how to rank websites in the index.

To get started, you can easily pick up many pointers through articles and forums, printed books and YouTube videos. All great to expand your knowledge.

Once you start to get a few successes under your belt, you can start to promote the ‘I got this guy top of Google’ phrase, but only after many hours of SEO Experience.

Search Engine Optimization, or SEO, is the process of making your website rank better on Search Engine Ranking Pages, SERP’s. Over the years search engine algorithm’s have become very complex. They are constantly evolving to “learn” how to weed out spam sites. Within this guide you will find a few tips on how to set your site apart from these and rank well for the keywords you want.

Keyword Density – It is a common misconception that having your desired keyword appear over and over again in your content is the way to rank well for that keyword. This is not true, while search engines crawl your site and determine what terms your site is relevant to having them packed into your content can make your content seem unnatural and spammy.

How many times have you come across a site that reads like this “Looking for used cars in Atlanta? This the best guide for used cars in Atlanta. Buy used cars, find used cars and sell used cars here!” Sounds kind of redundant doesn’t it? Imagine someone talking to you like that. Most search engines will identify this as spammy. It is advisable to include your desired keywords throughout your content but in a way that sounds natural and makes sure your content is useful.

HTML Tags – These are the areas you will want to make sure your keywords are in. Your title and h1 tags are good places to start (I’ll get to meta tags in the next section). For the site trying to sell used cars in the previous tip they might have gone with the same spammy tactic and made the title tag something like “Used Car, Used Cars, Buy Used Cars, Sell Used Cars.” Once again this appears spammy to engines and users alike. A better title looks something like “Used Cars in Atlanta | Buy and Sell Here.”

In the properly optimized title we still make sure the term “used cars” are the first words in the title but we don’t repeat it to make it more natural sounding. We also include the location to help rank for local searches. “Buy and Sell Here” is included to inform the user of what the site offers. Other keywords should be included in the h1, h2, h3 tags and so on in decreasing order of importance. For our car website the h1 header could be “Buy and Sell Used Cars in Atlanta Area” and underneath could be short description of the business. The h2 header could be the specific section for buying cars and so on.

Meta Keywords/Description – The meta keywords tag is another place where some people have misconceptions. Years ago search engines used to use them to see what was on a webpage. As people people became aware of this and began abusing it by placing irrelevant keywords there the engines now place little value on them (Google doesn’t even look at them). Some people suggest to keep it as it can’t hurt to have them even if the engines don’t look at them. I disagree however, your competitors can easily look at your source code and see what keywords you are trying to rank for and begin their own campaign to rank for those keywords. SEO is a forever advancing effort and you must always be trying to improve your site. Giving your competitor an inside look at what your trying accomplish could hurt you in the long run.

The meta description tag is the place where you write a short description (under 200 characters) for the page. This tag has no bearing on rankings it is however the small bit of text that appears under the pages title in the SERP. The keywords the user searched for will appear in bold in the description. While the description won’t help your ranking if the users keywords are in bold in your description this will make your page more visible (not to mention if the keyword is also in your title your page name will be in bold as well). Having a well written description could be the difference in being passed over as spam and a click.

Reciprocal/Paid/Low-Quality Links – Now we are getting to one of the most important aspects of SEO, link building. While there are many strategies for building links that all have their merits for certain industries there is no guaranteed, works for everyone every time strategy (if you find one let me know). There is however a few strategies that are guaranteed to not work.

Reciprocal links are when you put a link to someone else’s page on yours and vice versa. This used work but since search engines are constantly changing they have decided to disregard these links. The reason for this is how search engines treat links now. The engines see each link as a vote for a site. When someone visits a site and they like enough the link to it in their blog or on their own site the engines see this as people being able to use your site. The problem with reciprocal links is that people will now trade links with anyone in exchange for a link. That’s how you end up with “Links” pages with hundreds even thousands of links spanning hundreds of categories.

That being said a small amount (I wouldn’t use more than 10 myself but experiment and see what works for you) of reciprocal links can be helpful. Back to our used car site once again, I noted that it had used cars in Atlanta. Trading links with other used car dealers outside the Atlanta area will be seen as relevant by the engines. One car dealer recommending another car dealer in Florida is perfectly natural link exchange. Other examples for our car site could include repair shops, parts stores or car washes etc. As long as it a natural link exchange between two websites that are relevant to each other it shouldn’t raise a problem.

Paid links are treated the same as reciprocal links. Since they are paid for it not seen as a natural “vote” for that site. Buying links can actually hurt your site more than help it. When an engine sees that you have all the sudden gotten 500 links over night it assumes that they were paid for and will disregard them. If you keep buying links and getting caught Google might even exclude you from their index. Spammer count on the fact that no matter how advanced search algorithms are they won’t catch all of the links. So while you may pay for 500 links Google or one of the other engines may disregard 400 of them, meaning you paid for more links then your actually getting. I also have serious doubts that even if Google and the other engines still might count some of the links, the ones they do are probably of very low quality. It would have much more value to find 10 – 20 good natural links than 100 low quality links.

Low-Quality are links that have little to no SEO value. Placing your link on a page that has hundreds of links will pass little value if any to your site. Many link directories are completely ignored by search engines as they exhibit little to no editorial control.

Analytics – I know the title of this article is “SEO Guidelines” but analytics are a very important tool in SEO. By properly monitoring your analytics you can ensure the steps you are taking are helping. It is very important to monitor metrics such as conversion rate, unique visitors, bounce rate and page views/time on site. While your SEO changes may have made you rank better did they hurt your user experience, are people not staying for long or are they leaving right away? Have your page views gone up but your conversion rate stayed the same or worse gone down? These are a few examples of what could happen if you don’t keep your eye on analytics. There is no one metric that will be the say all end all for your site. You must consider them all before deciding to make changes to your site.

I hope this article helped you to understand the ever changing world that is SEO. This is only a small glimpse at what SEO is really all about. You will learn a lot as you go along, mostly through trial and error. You should never remain static and always be experimenting with new ideas to see what works best for you.

WordPress has a number of plugins for Search Engine Optimization (SEO). There are two main plugins that most sites use which I’ll discuss in this article. Read on and you’ll come away with a better understanding of which one might be best for bringing more traffic to your dental office website.

Platinum SEO and All in One SEO Pack are the leaders in the SEO Plugin category for WordPress. All in One SEO has been around longer and in fact Platinum SEO was built to function practically the same as All in One SEO. They are almost identical, but Platinum SEO made some important improvements.

So why choose one over the other? Personally I’ve chosen to use Platinum SEO for the following reasons:

1. Platinum SEO feature a setting to ” Automatically do 301 redirects for permalink changes”. This means that if you change the Permalink of one of your web pages, it will put some code in a special “.htaccess” file that tells Google, other search engines, and any backlink traffic, that the old page URL should now go to the new one.
2. Perhaps my biggest reason for going with Platinum SEO is that it allows me to give a single page a “noindex” setting to keep search engines away from a page I don’t want listed. ALl in One SEO does not have that feature.
3. It has a number of other “on-page” settings and options that All in One lacks, which gives you more control for each and every page you create. You can leave the basic settings in place so you are not having to set up each page one by one, but if you want to tweak something it’s all right there on your page editing screen.
4. Okay, this one is a bit nit picky, but it did figure in to my decision to switch. All in One SEO is riddled with advertisements and requests for donations. Nothing wrong with that and almost all plugins do it, but All in One is a bit over board with it.

If you’re already using All in One SEO, Platinum SEO has the ability to migrate all of your current settings into it’s own setup, so you can do a quick and easy migration of your page title tags, page descriptions and keywords.

So in closing, the main reason I made the switch was for the ability to set a single page as “nofollow” to keep search engines from indexing it. Aside from that they are both about the same, and appear to do equally good jobs at SEO.

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